In terms of the AIDA concept,sales promotion is most effective at creating which of the following?

Question

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Sales promotion techniques such as discounts, coupons, special offers, etc., create a sense of urgency and encourage customers to make an immediate purchase. This creates a strong desire and purchase intent, which is the ultimate goal of the AIDA concept. While sales promotion may also increase awareness of a product or brand and create positive attitudes, its primary objective is to drive sales.

In Terms of the AIDA Concept,sales Promotion Is Most Effective