What Do the Most Successful Global Marketing Managers Realize

What do the most successful global marketing managers realize?

A) It is imperative that every message be completely customized to each subculture.
B) Translation and possible miscommunication of promotional messages can occur.
C) Consumers' cultural environments play a large role in the communication process and affect decoding.
D) Any message can be considered uniform by easily translating the message into all other languages.