When is informative promotion generally used?

Question

Quizplus · Accepted Answer

Informative promotion is generally used during the early stages of the product life cycle when the brand is new and not well known to consumers. The purpose of informative promotion is to provide information about the product's features, benefits, and usage to the target market to create interest and build awareness. Once the brand becomes well known and established, other promotion strategies such as persuasive or reminder promotion may be more effective.

When Is Informative Promotion Generally Used