Which of the following BEST describes the AIDA concept?
A) It is a model effectively showing that advertising can move people to the purchase stage.
B) It demonstrates that buyers go through nine stages on the way to making a decision.
C) It is a budget plan based on the effectiveness of various promotion mixes in achieving certain objectives.
D) It is a model for reaching promotional objectives that outlines a sequential process for effective promotion.
Correct Answer:
Verified
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A)
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Q68: What does AIDA stand for?
A) Attention-Interest-Desire-Action
B) Attitude-Interest-Demand-Activity
C)
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