To provide more delivery service to the consumer market,UPS created UPS Stores.According to the AIDA model,to create attention for this more convenient way and less expensive way to mail packages through UPS,its marketing department should have relied on which element of the promotion mix?

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Public relations is often used to generate attention and create awareness for new services or products, making it suitable for introducing the UPS Stores as a more convenient and less expensive mailing option.

To Provide More Delivery Service to the Consumer Market,UPS Created