For which of the following purchases is Leah most likely to pass through all four stages of the AIDA process?

Question

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A wedding gown is a high-involvement purchase, which typically requires a significant amount of research, evaluation, and consideration. Leah is likely to pass through all four stages of the AIDA process for a purchase like this. The other options (toilet tissue, toothpaste, and camera batteries) are low-involvement purchases that generally do not require as much consideration or decision-making.

For Which of the Following Purchases Is Leah Most Likely