When Heinz introduced its ketchup globally,it had to first deal with the fact ketchup is not a household staple in many countries outside North America.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on which type of advertising?

Question

Quizplus · Accepted Answer

Heinz had to educate foreign users about the product, so informative advertising would be the most effective in this case, as it focuses on providing information about a particular product, service, or issue. Persuasive advertising is geared towards influencing consumers to make a purchase and influential advertising features a celebrity or influencer to promote a product. Compulsive advertising is focused on creating a sense of urgency to buy a product, which may not be effective in this situation, as it is not a product that is widely known or used.

When Heinz Introduced Its Ketchup Globally,it Had to First Deal