Slatescape sells crushed slate to be used as a decorative,permanent mulch to keep weeds out of flower beds.Initially,Slatescape was marketed heavily to home owners,but after years of radio and television advertising,Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Zellers.What type of strategy is this new approach?

Question

Quizplus · Accepted Answer

This is a push strategy because Slatescape is now focusing on personal selling and sales promotion to convince retailers to carry their product and ultimately push it onto consumers.

Slatescape Sells Crushed Slate to Be Used as a Decorative,permanent