Which promotional mix elements should be emphasized for products moving into the growth stage of the product life cycle?

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the product is gaining acceptance in the market, and its sales and profits are increasing. Therefore, promotional mix elements that focus on personal selling and persuasive advertising should be emphasized to maintain the growth momentum. Personal selling involves face-to-face interaction with potential customers, making it easier to persuade them to purchase the product. Persuasive advertising emphasizes the unique features and benefits of the product to the target audience, which helps create brand awareness and loyalty.

Which Promotional Mix Elements Should Be Emphasized for Products Moving