What is probably the most important factor in determining the promotional mix?

Question

Quizplus · Accepted Answer

Money is probably the most important factor in determining the promotional mix because it influences the types and quantity of promotional activities that can be affordably executed. The budget will determine which promotional tactics (such as advertising, personal selling, sales promotion, public relations) can be used and to what extent they can be used effectively.

What Is Probably the Most Important Factor in Determining the Promotional