What is the most effective promotion mix to use with products that are convenience goods and purchased routinely?

Question

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Convenience goods are products that are purchased routinely and do not require a lot of customer involvement or research. Therefore, the most effective promotion mix to use with these products is sales promotion and advertising. Sales promotions such as coupons and discounts can encourage customers to choose the convenience product over competitors, while advertising can help to create awareness of the product and reinforce its benefits. Personal selling and public relations may be less effective as they require more customer involvement and research.

What Is the Most Effective Promotion Mix to Use with Products