The various Survivor shows have been promoted through personal appearances by show participants,websites,merchandise with the Survivor logo as well as print and broadcast advertising.To ensure that all of the promotional messages are coordinated,CBS (the network on which the show is broadcast)should use which of the following?

Question

Quizplus · Accepted Answer

The integrated marketing communications (IMC) approach is designed to ensure that all forms of communications and messages are carefully linked together. In the context of promoting Survivor shows through various channels like personal appearances, websites, merchandise, and advertising, using IMC would ensure that all promotional messages are coordinated across these different platforms for a consistent brand message.

The Various Survivor Shows Have Been Promoted Through Personal Appearances