Because soft drinks are in the maturity stage of their product life cycle,which promotional mix element should be emphasized in the marketing of this product?

Question

Quizplus · Accepted Answer

Reminder advertising is the most suitable promotional mix element for products in the maturity stage of their product life cycle. Soft drinks are a well-established product and a familiar brand to consumers. Therefore, it is important to remind customers of the benefits and value they offer. This can be done through advertising campaigns that highlight the brand's unique selling points and competitive advantages. Telemarketing would not be the best choice as it can be intrusive and annoying to customers. Public relations and publicity may be suitable for new products that require more exposure and attention, but for a well-known product like soft drinks, reminder advertising is the ideal choice.

Because Soft Drinks Are in the Maturity Stage of Their