Consumers will demand the product from retailers and the retailers will demand the product from the manufacturers if which of the following is effective?

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Quizplus · Accepted Answer

A pull strategy focuses on creating demand for a product among consumers, leading retailers to demand the product from manufacturers. This is typically achieved through advertising, promotions, and other marketing efforts that create consumer interest and encourage them to seek out the product. As demand for the product grows, retailers are more likely to stock it in order to meet consumer demand. Ultimately, a pull strategy aims to create a "buzz" around the product, making it attractive to both retailers and consumers.

Consumers Will Demand the Product from Retailers and the Retailers