Greg Martin has developed his own line of children's books.The books are written for children ages 3 to 6,and are produced using cotton fibre as pages,rendering them "nearly" indestructible.This unique feature makes Martin's books superior to the competition.His products are called RugRatReaders.Martin has decided to advertise the books to his target market (women with children ages 3 to 6)via radio.He does not have a formal advertising budget,but he will spend whatever money he has in the bank after producing the books each month.His message will focus on the product and its unique features.Martin has been having problems getting retailers to stock his new product.It is Martin's hope that consumers will go to their local book stores and ask for the RugRatReaders.
-Refer to RugRatReaders.The promotional campaign Martin is utilizing is designed to accomplish which basic promotional task?

Question

Quizplus · Accepted Answer

The promotional campaign Martin is utilizing is designed to inform the target market (women with children ages 3 to 6) about the unique features of his product, RugRatReaders. The message focuses on the product and aims to inform the audience about the unique features that make it superior to the competition. This is an example of an informative promotional task.

Greg Martin Has Developed His Own Line of Children's Books