Opa Energy Drinks Ltd.carefully weighed the cost and benefit options of hiring a sales force for its line of beverages versus launching a national advertising campaign.In the end,president Ernie Opa opted for a national advertising campaign on television and radio.What type of strategy is Opa following?

Question

Quizplus · Accepted Answer

Opa Energy Drinks Ltd. is using a pull strategy by opting for a national advertising campaign on television and radio. They are focusing on creating demand for their products among consumers rather than using a sales force to push their products into the market.