Marriott Hotels,as well as Hyatt Regency and Adam's Mark Inns,have expended many resources in developing websites that allow prospective customers to learn all that is necessary before selecting a hotel destination.The sites then allow individuals to make reservations at the hotel that best satisfies their requirements.Which of the following reflects the distribution strategy used by these hotel chains?

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The distribution strategy used by Marriott Hotels, Hyatt Regency and Adam's Mark Inns involves direct distribution through their websites, allowing customers to make reservations online. This eliminates the need for intermediaries such as travel agents and emphasizes the use of technology for distribution. The physical appearance of a particular outlet (A) and considerations of the storage of the service (D) are not relevant to this distribution strategy, and while the intensity of distribution (B) can be a factor in distribution strategy, it is not the primary focus in this case.

Marriott Hotels,as Well as Hyatt Regency and Adam's Mark Inns,have