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At the Dealer-Owned Radio Shack,the Store Manager Is Frustrated at the Level

Question 35

Multiple Choice

At the dealer-owned Radio Shack,the store manager is frustrated at the level of service employees provide to customers even after he wrote a guide to customer service and instructed each employee to read the guide.This is an example of a gap between which of the following?


A) the service customers receive and the service they want
B) what customers want and what management thinks customers want
C) the service quality specifications and the service that is actually provided
D) what management thinks customers want and the quality specifications management develops to provide the service

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