Promotion strategies for dealing with the unique features of services include all of the following EXCEPT which one?

Question

Quizplus · Accepted Answer

Promotion strategies for services often focus on creating strong organizational images (A), using personal sources of information due to the importance of trust and credibility in service selection (B), and stressing tangible cues (D) to make the intangible aspects of services more concrete to consumers. Satisfying patronage-oriented objectives (C) is not a promotion strategy but rather a broader marketing or business objective that involves encouraging repeat business and loyalty, not specifically related to the unique challenges of promoting services.

Promotion Strategies for Dealing with the Unique Features of Services