Hyatt Regency's Platinum Card Program allows members to bypass any line at the check-in desk and get immediate check-in service.In this example,what are developed by offering value-added services that are not readily available from other hotel chains?

Question

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By offering value-added services like immediate check-in service for Platinum Card Program members, Hyatt Regency develops structural bonds. These bonds are created through unique services or systems that differentiate the company from competitors, encouraging customer loyalty by integrating the customer more deeply into the company's operations.

Hyatt Regency's Platinum Card Program Allows Members to Bypass Any