Building value-added services into the delivery system that are not readily available from other firms defines relationship marketing based on the creation of which of the following?

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Structural bonds refer to the unique features of the delivery system that create barriers for customers to switch to other providers. By building value-added services that are not readily available from other firms, companies can create structural bonds with their customers and foster loyalty. This is a key element of relationship marketing. Social bonds, financial bonds, and personal communication channels are all important components of relationship marketing, but they are not specifically related to the creation of value-added services in the delivery system.

Building Value-Added Services into the Delivery System That Are Not