The level of relationship marketing that is least likely to be effective in the long term because its advantage is easily imitated by other firms is based on which of the following?

Question

Quizplus · Accepted Answer

While pricing incentives may initially attract customers, they can easily be imitated by other firms, leading to price wars and ultimately, loss of profitability. Additionally, customers may not be loyal to a company solely based on pricing incentives, and they may switch to a competitor offering a better deal. In contrast, structural bonds, personal communications, and service delivery heuristics are more difficult to replicate and can provide a sustainable competitive advantage in relationship marketing.

The Level of Relationship Marketing That Is Least Likely to Be