Satisfied customers are likely to engage in positive word-of-mouth communication,thereby helping to bring in new customers.Thus,a means for attracting,developing,and retaining customer is known as which of the following?

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Relationship marketing is focused on building long-term relationships with customers by meeting their needs and expectations. Satisfied customers are likely to become loyal customers and engage in positive word-of-mouth marketing, which helps attract new customers. Relationship marketing aims to attract, develop, and retain customers by building strong relationships with them. Ambush marketing, patronage marketing, and affiliation marketing are unrelated to customer retention and relationship building.

Satisfied Customers Are Likely to Engage in Positive Word-Of-Mouth Communication,thereby