Many businesses have discovered that the costs associated with attaining a new customer are many times that of retaining existing customers.Thus businesses realize that they can benefit directly from practising what type of marketing?

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers rather than just selling to them once. By retaining existing customers, businesses can save on the costs associated with acquiring new customers and benefit from repeat business and positive word-of-mouth referrals.

Many Businesses Have Discovered That the Costs Associated with Attaining