A management consulting business stays in touch with its business customers with phone calls and greeting cards.It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys.What is this example of relationship marketing based on?

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This example of relationship marketing is based on social bonds, as it focuses on building and maintaining relationships with customers through communication and understanding their needs. The phone calls, greeting cards, and needs-assessment questionnaires all facilitate a two-way dialogue between the business and its customers, which helps build social connections and fosters loyalty.

A Management Consulting Business Stays in Touch with Its Business