Mountain Express is a company that provides grocery delivery service to several small communities in British Columbia.The company gives a 2 percent discount on all food orders to customers after they have used the service 10 times.An additional percentage discount is offered for each additional 15 orders up to a maximum of 8 percent.What is the relationship marketing strategy used by Mountain Express based on?

Question

Quizplus · Accepted Answer

Mountain Express is using financial incentives, such as discounts, to encourage repeat business and customer loyalty, which is an example of building financial bonds.

Mountain Express Is a Company That Provides Grocery Delivery Service