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Matching Demand for Theatre Seats to the Number of People

Question 57

Multiple Choice

Matching demand for theatre seats to the number of people wishing to see a movie can be attempted by raising prices at peak movie attendance times and decreasing them during times when attendance is typically low.Focusing on coordinating supply and demand by varying prices is what type of pricing objective for service firms?


A) patronage-oriented
B) equity-oriented
C) revenue-oriented
D) operations-oriented

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