You have just started a limousine service and have developed a strategy that stresses quality and luxury.Your limos are always spotlessly clean on the inside,freshly waxed,and stocked with flowers,champagne,free car phones,and televisions.Your drivers are always immaculately dressed and are required to hold the door open for patrons entering and leaving the car.What is your promotional strategy stressing?

Question

Quizplus · Accepted Answer

The promotional strategy is stressing tangible cues such as cleanliness of the limos, stocked with flowers and champagne, and driver's attire. These are all physical, visible aspects of the service that signal luxury and quality to potential customers.

You Have Just Started a Limousine Service and Have Developed