When Sherwin Williams began selling Martha Stewart-designed paints,what could the approach be classified as?
A) a repositioning strategy
B) a revision to existing products
C) a new product line
D) an addition to an existing product line

Question

Quizplus · Accepted Answer

The approach of Sherwin Williams selling Martha Stewart-designed paints can be classified as an addition to an existing product line, as they are adding a new line of paints with the Martha Stewart brand, but still within their existing paint product line.

When Sherwin Williams Began Selling Martha Stewart-Designed Paints,what Could the Approach