When Banquet made its chicken patties 20 percent larger to provide greater value to the consumer,it was not trying to reach a new target market.What has Banquet created?
A) an addition to an existing product line
B) a discontinuous innovation
C) an improved product
D) a repositioned product

Question

Quizplus · Accepted Answer

Banquet has improved its existing product by making it 20 percent larger, without changing its target market or introducing a new product line.

When Banquet Made Its Chicken Patties 20 Percent Larger to Provide