What links the new-product development process with the objectives of the marketing department,business unit,and corporation?
A) a concept test
B) a new-product strategy
C) a product strategy bridge
D) a product-review committee

Question

Quizplus · Accepted Answer

A new-product strategy links the new-product development process with the objectives of the marketing department, business unit, and corporation by ensuring that the development of new products aligns with the strategic goals and objectives of these entities.

What Links the New-Product Development Process with the Objectives of the Marketing