A manufacturer of athletic equipment is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new product ideas?
A) the company's former employees
B) customers who have requested its catalogues
C) current retailers that owe the company money
D) its foreign suppliers

Question

Quizplus · Accepted Answer

Customers who have requested the company's catalogues are a potential source of new product ideas as they have shown interest in the company's products and may have suggestions for new items or improvements to current ones. Former employees may also have valuable insights, but they may have signed non-disclosure agreements or may not be willing to work with the company again. Current retailers that owe the company money and foreign suppliers may not have incentive to provide new product ideas.

A Manufacturer of Athletic Equipment Is Finding It Difficult to Compete