What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?
A) Changes in a product can change its life cycle.
B) The theory helps to predict how long a firm will stay in each stage.
C) The lengths of time that products stay in any one stage is standardized for consumer products,but not industrial products.
D) All products except those considered faddish go through every stage.

Question

Quizplus · Accepted Answer

The product life cycle theory suggests that changes in a product, such as updates or improvements, can indeed alter its life cycle by potentially extending its maturity phase or rejuvenating its appeal to consumers. This concept is fundamental in marketing strategies to maintain or increase a product's market share.

What Can the Marketers of Consumer Products Expect to Find