Zippy Construction Ltd.has been experiencing extremely tough competition in recent months for its specialty housing components.Fred Farkle,President of Zippy Construction,was reading the latest industry statistics on overall sales of specialty components and noted that revenues had plateaued.It is likely that Mr.Farkle was facing which stage of the product life cycle?
A) maturity
B) introduction
C) growth
D) decay
Correct Answer:
Verified
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