A long-run drop in sales signals the beginning of which stage in the product life cycle?
A) saturation stage
B) laggard stage
C) decline stage
D) decay stage

Question

Quizplus · Accepted Answer

A long-run drop in sales is indicative of the decline stage in the product life cycle. At this stage, the product experiences a decrease in demand as it begins to face increased competition, outdated technology or features, and changing consumer preferences.

A Long-Run Drop in Sales Signals the Beginning of Which