According to the text,which of the following statements about the product life cycle is true?
A) Marketers do not yet understand the relationship between the adopter categories and the stages of the product life cycle.
B) The product life cycle concept encourages marketing managers to think reactively.
C) The product life cycle is especially useful as a predicting tool.
D) Just as there are five adopter categories,there are five product life cycle stages.

Question

Quizplus · Accepted Answer

The text states that "the product life cycle is especially useful as a predicting tool," indicating that it is a useful tool for predicting the stages a product may go through. The other answer choices are not supported by the text; A is incorrect as the text does not suggest that marketers do not understand the relationship between adopter categories and product life cycle stages, B is incorrect as the product life cycle concept encourages proactive thinking rather than reactive thinking, and D is incorrect as the text does not mention that there are five stages of the product life cycle.

According to the Text,which of the Following Statements About the Product