Which stage of the product life cycle would feature very high promotional expenditures in an attempt to create customer awareness?
A) maturity
B) introduction
C) growth
D) decline

Question

Quizplus · Accepted Answer

During the introduction stage, the product is new in the market and lacks brand awareness among the customers. Therefore, the company spends heavily on promotional activities to create awareness among the customers and generate interest in the product. This stage is characterized by high promotional expenditures, and thus the best choice is option B.

Which Stage of the Product Life Cycle Would Feature Very