According to the text,which of the following statements about the product life cycle is true?
A) The product life cycle concept encourages marketing managers to think reactively.
B) Almost all sales in the intro and growth stages of the product life cycle represent repeat purchasing.
C) The relationship between the laggard category and the stages of the product life cycle are well understood.
D) The product life cycle is especially useful as a forecasting tool.

Question

Quizplus · Accepted Answer

The product life cycle is often used as a forecasting tool to anticipate changes in sales and market conditions as a product progresses through its stages.

According to the Text,which of the Following Statements About the Product