Among the late majority group,what does adoption of a product primarily result from?
A) broadcast advertising
B) advertising in nontraditional media
C) word-of-mouth advertising
D) sales promotions

Question

Quizplus · Accepted Answer

Among the late majority group, adoption of a product primarily results from word-of-mouth advertising. This group tends to be more skeptical and cautious when trying out new products, so hearing positive reviews and experiences from others can help sway their decision to adopt a product.

Among the Late Majority Group,what Does Adoption of a Product