In the adopter categories,the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound.They tend to have the lowest socioeconomic status,are suspicious of new products,and are alienated from a rapidly advancing society.Who are they?
A) laggards
B) decliners
C) late majority
D) late diffusers

Question

Quizplus · Accepted Answer

Laggards are the final 16 percent in the adopter categories who are tradition-bound, have low socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They resemble innovators in their independence from group norms, but their attitude towards new products is very different. Therefore, laggards are the best choice for this question.

In the Adopter Categories,the Final 16 Percent to Adopt Are