A personal care item such as a new flavour of dental floss may have a slow rate of adoption because it is not a highly visible item in homes.Also,this item is not often discussed among friends and coworkers.This is an example of how which characteristic can work to slow the adoption process?
A) relative advantage
B) observability
C) compatibility
D) trialability

Question

Quizplus · Accepted Answer

Observability, or the degree to which a product's benefits or attributes can be easily observed or communicated, can work to slow the adoption process if the product is not highly visible or talked about among others. In the case of a new flavour of dental floss, it may be used in private and not often discussed, making it less likely to catch on quickly. The other characteristics - relative advantage, compatibility, and trialability - are less relevant to this particular scenario.

A Personal Care Item Such as a New Flavour of Dental