Horace has wanted to purchase a Rolex watch ever since he saw his first one at age 18.He has done extensive research into the history of Rolex.Finally,at age 55,he has achieved the income level to be able to purchase one.For Horace,the Rolex watch is an example of what type of product?
A) unsought
B) specialty
C) business
D) consumer

Question

Quizplus · Accepted Answer

A specialty product is a unique or high-end item that is often associated with a specific brand, and the purchase decision is driven by strong brand loyalty and a desire for quality or luxury. Horace's long-standing desire for a Rolex watch and his extensive research into the brand's history indicate a strong brand loyalty, making the watch a specialty product for him.

Horace Has Wanted to Purchase a Rolex Watch Ever Since