The large variety of frozen dinners marketed by Stouffer is an example of which of the following for Stouffer?
A) a product mix
B) a product line
C) a marketing mix
D) a mix consistency

Question

Quizplus · Accepted Answer

A product line refers to a group of products that are closely related and marketed under a single brand name. In this case, Stouffer has a large variety of frozen dinners, which can be considered a product line within their overall product mix. The marketing mix refers to the various elements (product, price, promotion, and place) that a company uses to market its products. Mix consistency is not a commonly recognized term in marketing.

The Large Variety of Frozen Dinners Marketed by Stouffer Is