A product line is a group of products that are closely related because of which of the following?
A) The products are all sold under the same brand name.
B) The products all function in a similar manner and provide similar benefits.
C) The same company developed the idea for each product.
D) The products share the same product managers.

Question

Quizplus · Accepted Answer

A product line refers to a group of products that serve similar purposes and have similar characteristics, such as function or benefit. Therefore, choice B is the correct answer. While a product line may share a brand name, company, or product managers, these factors alone do not define a product line.

A Product Line Is a Group of Products That Are