The liquor industry is attempting to revive the stagnant spirits industry by introducing low-alcohol cocktails such as Jack Daniel's Country Cocktails,Smirnoff Quenchers,and Southern Comfort Cocktails.What is the strategy behind these new product introductions?
A) product item contractions
B) product portfolio width adjustments
C) portfolio breadth expansions
D) product line extensions

Question

Quizplus · Accepted Answer

Introducing low-alcohol cocktails like Jack Daniel's Country Cocktails, Smirnoff Quenchers, and Southern Comfort Cocktails is a strategy of product line extensions. This approach adds new products (in this case, low-alcohol options) to an existing product line to attract new customers or to offer existing customers more variety, without departing from the current product category.

The Liquor Industry Is Attempting to Revive the Stagnant Spirits