Products such as bleaches,aspirin,unleaded regular gasoline,and some soaps are distinguished by minor differences,such as brand names,packaging,colour,smell,or "secret" additives.With these products,marketers attempt to convince customers that their product is significantly different from the others and should therefore be demanded over competing brands.What are these marketers using?
A) product differentiation
B) cannibalization
C) perceptual mapping
D) psychographic targeting

Question

Quizplus · Accepted Answer

Marketers are using product differentiation to create a unique selling proposition for their products and convince customers to choose their brand over competing ones. This strategy involves emphasizing minor differences between products and highlighting them as significant features that make their product superior.

Products Such as Bleaches,aspirin,unleaded Regular Gasoline,and Some Soaps Are Distinguished