In a study by General Motors,consumer perceptions of the five GM automobile divisions (Buick,Cadillac,Chevrolet,Oldsmobile,and Pontiac)were plotted to show the locations of products in the minds of present or potential customers.What were they plotted on?
A) a perceptual map
B) a product Differentiation graph
C) a target market chart
D) a predictive model

Question

Quizplus · Accepted Answer

The study by General Motors is describing the visual representation of consumer perceptions, which is typically shown through a perceptual map. Therefore, the best choice is (A) a perceptual map.

In a Study by General Motors,consumer Perceptions of the Five