Ad campaigns by Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve you would need to take six aspirin or Tylenol and four Advil.What position base are these promotions using?
A) product class
B) competitor
C) product merits
D) product user

Question

Quizplus · Accepted Answer

The ad campaign is using the competitor position base to promote Aleve by comparing it to other pain relievers like aspirin, Tylenol, and Advil. It highlights that Aleve offers better and more efficient pain relief compared to these competitors.

Ad Campaigns by Aleve Pain Reliever Emphasize the Fact That