To be successful,most businesses focus on customer service.However,the cable industry has a history of poor customer service.Cable companies are facing competition for TV customers who once had no choice but cable if they wanted to see more than local programs.In the face of this competition from direct broadcast satellites,cable companies are trying to use which type of strategy to show that they have become customer oriented?
A) product Differentiation
B) repositioning
C) targeting
D) segmentation

Question

Quizplus · Accepted Answer

Repositioning strategy involves changing the perception of the product or service in the minds of the customers. Cable companies can use this strategy to show that they have become customer-oriented by improving their customer service and changing the negative perception that customers have about their service. This will help them to compete with direct broadcast satellites and retain their existing customers while also attracting new ones. Product differentiation, targeting, and segmentation are not as relevant in this situation.

To Be Successful,most Businesses Focus on Customer Service