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Between 1987 and 2000,the Market for Women's Athletic Wear Increased

Question 127

Multiple Choice

Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.Andrea has decided that she will buy either a Nike or a Reebok bra because these brands are designed to offer the greatest support for women athletes.What would these two brands be?


A) her comparative set
B) her evoked set
C) her perceptual favourites
D) her cognitive choices

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